hey… and um… sorry

hey… and um… sorry

Hey, So one of the worst things you can do as an email marketer, is to let your list go cold. If you mail every couple of days, then suddenly disappear for a month, that’s not good.  You can expect response-rates to plummet. Well I’m guilty of doing just that. I’m sorry it’s been so ridiculously long since I last reached out… what can I say?  Things have just been crazy. But crazy in a good way. So in a nutshell here’s what I’ve been up to; My focus has been on getting the new Sunset Del Mar Resort in Costa Rica ready. It’s come a LONG way.  If you check the pictures on that website, most of them don’t do the current state of it justice. Our swimming pool now has marble all around it.  Our new lobby is almost ready to open to the public.  All 23 rooms are looking great.  And now I’m getting a quote from a major construction company to build another 25 rooms before the end of this year (we’re going to need a much bigger resort to keep up with all the mastermind events we’re doing). Besides that, I’ve flown to and from Fiji in the last few weeks to work on acquiring an island (it still makes me chuckle to actually say that – just 8 years ago, I was pushing lawn mowers!!) The island is 48 acres, and it’s just incredible.  I’ve been there about 6 times now, and every time I go there I just think how surreal the place is. My plans are to build a big 200 room resort there over...
What’s the Most Important Marketing Strategy?

What’s the Most Important Marketing Strategy?

If you are promoting affiliate marketing products, there are many different marketing strategies you can choose from. So which is the most important? To be successful in this industry, the most important thing for you to learn is direct response marketing. But many people who are starting out have the first instinct to do brand advertising … For example, they focus on getting their new logo, getting the business cards made up, getting the fancy website and all that, but all that is a waste of time for a brand new business starting out. Because you’re not making ANY money! In the very beginning, you should be focused on just one thing—getting customers. In other words, you need cash flow. You need to find the quickest way to get paying customers in front of you, so you can get that cash coming in and fund the growth of your business. But so many people make this over-complicated, when it’s really just a matter of thinking, “What is the shortest path between where I am today and me getting my first customer?” Is the shortest path placing an ad in the local newspaper? Placing an ad in a magazine that your niche is going to read? Is it going online and placing a Facebook Ad and targeting a certain audience?” You want to pick that shortest path to making a sale, and then use direct response marketing to get that sale. Direct response marketing, basically means you’re putting out marketing to a specific target audience, and there is a very specific call-to- action. Here are some examples of calls-to- action...
The Top-Six Ways to Create Your First Webinar

The Top-Six Ways to Create Your First Webinar

If you’re just beginning with online marketing, one of the first things you’ll learn is you should always be creating new content for your prospects. And one of the best ways to product new content is conducting sales webinars. But here’s the problem … Most people don’t even know where to begin when it comes to creating online content. Here are six tips you can use to get started. 1. Learn how to use GoToWebinar The first thing you should do is to learn how to use GoToWebinar. To get started, just Google “GoToWebinar“ and sign up for the 30-day free trial. Follow the step-by- step training they have, and they’ll walk you through how to create your first webinar. It always seems very hard when you’re doing it the first time. But once you’ve done it a couple of times, it’s actually really quite simple. As far as webinar content, you should ask yourself, “What’s the big benefit to my audience? What do have experience to train them on?“ In the Internet marketing industry, the big topics are usually how to get leads or traffic—anything to do with getting more traffic for your business or more leads. That’s what everyone wants. It’s not always the main thing they need, but that’s what they think they will need. In your case, if you’ve made a few sales, you might ask yourself, “How did I get those sales? What exactly did I do?“ Then base your webinar on what you did to actually make those sales. For example, let’s say so you got some sales using Facebook pay-per- click …...
The Right Way, and the Wrong Way, to Follow up with New Emails in Your  Back Office

The Right Way, and the Wrong Way, to Follow up with New Emails in Your Back Office

  Recently we were at one of our Mastermind live events in Fiji, and I was talking with Celine, one of our Diamond members. Celine started promoting about three months ago, and she had a very good question for me … “Matt, when we see people’s email in our MOBE back office, whether it’s new leads or customers, to what extent can we get in touch with those people, or should we leave them alone completely and let the MOBE office follow up with them? ” This is a really important question, because it applies to all MOBE consultants … When you go to your MOBE back office and you see new email address, whether it’s a new opt-in or someone who actually buys a product, you should contact them. But there’s a right way, and a wrong way to do it. First of all, let’s talk about email CAN-SPAM Laws. A few years back, there were some unethical marketers mass e-mailing millions of people and pushing their products. In response, the authorities set up regulations called the CAN-SPAM Laws, where technically you cannot take email addresses of people who haven’t yet given you their permission, and add them into your own email autoresponder so that you can start following up. People must “opt-in” their name and email for you to contact them. In reality, it’s very unlikely that some federal agency is going to come chasing after you because you take one email address and add them into an autoresponder. But I’m going leave that for you to decide. Personally, if I was starting out in this industry...
How to Brand Yourself Even If You Don’t Have Any Sales?

How to Brand Yourself Even If You Don’t Have Any Sales?

If you’re brand new to the “Make Money Online” niche, it can be quite intimidating to put yourself out there. You have a burning desire to build your brand as quickly as possible, but you still haven’t made any money online, so how in the world do you get started? When I first started, I used to think about this all the time, because I had absolutely no results. My biggest struggle was figuring out how to position myself so people would actually want to buy from me and follow me on Facebook. This is a very common obstacle that every affiliate marketer must overcome in the beginning, so let me explain three simple ways you can start branding yourself—even if you haven’t made a sale yet online … 1. Be Completely Honest with Your Prospect First of all, let’s discuss what not to do. Many people try to “fake it until they make it.” They try to come across as if they’re making all this money when in fact they’re not. This is something you definitely don’t want to do, because number one, most people can see right through it—and number two, it’s not really that honest. It’s a little bit disingenuous to pretend you’re making a lot of money when you’re not—putting yourself out there as if you’ve made all this money and you have all the success when you haven’t. In the end you’ll look like a fraud, especially if someone goes behind you and checks the facts. So my first piece of advice is just to be very honest about the fact that you’re brand...