12 Lessons on Investing in International Businesses

Very soon, I will finalize the settlement of the biggest acquisition of my life; an island and it’s resort, here in Fiji. This week I have been in Nadi and in Suva, the capital city of Fiji, having meetings with the minister of tourism, the head of the TLTB (Fiji’s government landlord), and my lawyer. Each day settlement is getting closer. So it’s exciting, but also exhausting. It’s been close to a year since I first decided to move forwards – I didn’t anticipate it would take even half as long as it has! Once the deal has settled, then the construction stage can begin. See this plan here I’m holding up? That’s what we are going to build. Over 200 rooms, built in 6 stages, over 6 years. It’s going to cost a lot of money. But when it’s done, it’s going to be a truly worldclass resort, in one of the very best locations in Fiji. If you want to see it, then you can. Just invest in a MOBE Mastermind, (either Titanium, Platinum, or Diamond) and then register for the event in Fiji. Spots will open up from April 2018 onwards. I was reflecting on all the different countries I’ve built businesses in – and some of the bigger lessons learned along the way. I wanted to share with you some of those lessons: 1.) Don’t get emotional about the purchase. Rationality and logic must prevail in your decision making process. In the case of buying an island and it’s accompanying resort business, this is easier said than done! I still remember the first time I...
#1 Most Important Ingredient to Scaling to Millions of Dollars / Year (Video)

#1 Most Important Ingredient to Scaling to Millions of Dollars / Year (Video)

Hey, So a few weeks ago, I flew to Las Vegas to teach a group of entrepreneurs the single most important ingredient to making millions of dollars a year in their business. I wish someone had taught me this lesson early on—it would have saved me many years of focussing on the wrong things—and allowed me to make millions more by now. I had the entire session recorded, and am putting it online for a short time so you can get the training. Watch it here. Enjoy, and I hope you ‘get’ the main lesson I’m explaining. Matt PS. I was almost hesitant to say this main concept I’m talking about can make you ‘millions’—because it could sound like hype. I assure you, it’s not hype. For me in my own business, I’ve been able to generate 9 figures in revenue these past 7 years due to having 2 really good CAPs. Watch the video to find out how you can set up your own...
hey… and um… sorry

hey… and um… sorry

Hey, So one of the worst things you can do as an email marketer, is to let your list go cold. If you mail every couple of days, then suddenly disappear for a month, that’s not good.  You can expect response-rates to plummet. Well I’m guilty of doing just that. I’m sorry it’s been so ridiculously long since I last reached out… what can I say?  Things have just been crazy. But crazy in a good way. So in a nutshell here’s what I’ve been up to; My focus has been on getting the new Sunset Del Mar Resort in Costa Rica ready. It’s come a LONG way.  If you check the pictures on that website, most of them don’t do the current state of it justice. Our swimming pool now has marble all around it.  Our new lobby is almost ready to open to the public.  All 23 rooms are looking great.  And now I’m getting a quote from a major construction company to build another 25 rooms before the end of this year (we’re going to need a much bigger resort to keep up with all the mastermind events we’re doing). Besides that, I’ve flown to and from Fiji in the last few weeks to work on acquiring an island (it still makes me chuckle to actually say that – just 8 years ago, I was pushing lawn mowers!!) The island is 48 acres, and it’s just incredible.  I’ve been there about 6 times now, and every time I go there I just think how surreal the place is. My plans are to build a big 200 room resort there over...
What’s the Most Important Marketing Strategy?

What’s the Most Important Marketing Strategy?

If you are promoting affiliate marketing products, there are many different marketing strategies you can choose from. So which is the most important? To be successful in this industry, the most important thing for you to learn is direct response marketing. But many people who are starting out have the first instinct to do brand advertising … For example, they focus on getting their new logo, getting the business cards made up, getting the fancy website and all that, but all that is a waste of time for a brand new business starting out. Because you’re not making ANY money! In the very beginning, you should be focused on just one thing—getting customers. In other words, you need cash flow. You need to find the quickest way to get paying customers in front of you, so you can get that cash coming in and fund the growth of your business. But so many people make this over-complicated, when it’s really just a matter of thinking, “What is the shortest path between where I am today and me getting my first customer?” Is the shortest path placing an ad in the local newspaper? Placing an ad in a magazine that your niche is going to read? Is it going online and placing a Facebook Ad and targeting a certain audience?” You want to pick that shortest path to making a sale, and then use direct response marketing to get that sale. Direct response marketing, basically means you’re putting out marketing to a specific target audience, and there is a very specific call-to- action. Here are some examples of calls-to- action...
The Top-Six Ways to Create Your First Webinar

The Top-Six Ways to Create Your First Webinar

If you’re just beginning with online marketing, one of the first things you’ll learn is you should always be creating new content for your prospects. And one of the best ways to product new content is conducting sales webinars. But here’s the problem … Most people don’t even know where to begin when it comes to creating online content. Here are six tips you can use to get started. 1. Learn how to use GoToWebinar The first thing you should do is to learn how to use GoToWebinar. To get started, just Google “GoToWebinar“ and sign up for the 30-day free trial. Follow the step-by- step training they have, and they’ll walk you through how to create your first webinar. It always seems very hard when you’re doing it the first time. But once you’ve done it a couple of times, it’s actually really quite simple. As far as webinar content, you should ask yourself, “What’s the big benefit to my audience? What do have experience to train them on?“ In the Internet marketing industry, the big topics are usually how to get leads or traffic—anything to do with getting more traffic for your business or more leads. That’s what everyone wants. It’s not always the main thing they need, but that’s what they think they will need. In your case, if you’ve made a few sales, you might ask yourself, “How did I get those sales? What exactly did I do?“ Then base your webinar on what you did to actually make those sales. For example, let’s say so you got some sales using Facebook pay-per- click …...