Matt Lloyd’s Blog

Tips & Advice on Online Lead Generation For Your Home Based Business

hey… and um… sorry

hey… and um… sorry

So one of the worst things you can do as an email marketer, is to let your list go cold.

If you mail every couple of days, then suddenly disappear for a month, that’s not good. You can expect response-rates to plummet.

Well I’m guilty of doing just that.

I’m sorry it’s been so ridiculously long since I last reached out… what can I say? Things have just been crazy.

But crazy in a good way.

What’s the Most Important Marketing Strategy?

What’s the Most Important Marketing Strategy?

If you are promoting affiliate marketing products, there are many different marketing strategies you can choose from. So which is the most important?

To be successful in this industry, the most important thing for you to learn is direct response marketing.

But many people who are starting out have the first instinct to do brand advertising …

For example, they focus on getting their new logo, getting the business cards made up, getting the fancy website and all that, but all that is a waste of time for a brand new business starting out. Because you’re not making ANY money!

The Top-Six Ways to Create Your First Webinar

The Top-Six Ways to Create Your First Webinar

If you’re just beginning with online marketing, one of the first things you’ll learn is you should always be creating new content for your prospects. And one of the best ways to product new content is conducting sales webinars.

But here’s the problem … Most people don’t even know where to begin when it comes to creating online content. Here are six tips you can use to get started.

The Right Way, and the Wrong Way, to Follow up with New Emails in Your  Back Office

The Right Way, and the Wrong Way, to Follow up with New Emails in Your Back Office

Recently we were at one of our Mastermind live events in Fiji, and I was talking with Celine, one of our Diamond members. Celine started promoting about three months ago, and she had a very good question for me …

“Matt, when we see people’s email in our MOBE back office, whether it’s new leads or customers, to what extent can we get in touch with those people, or should we leave them alone completely and let the MOBE office follow up with them? ”

This is a really important question, because it applies to all MOBE consultants …

When you go to your MOBE back office and you see new email address, whether it’s a new opt-in or someone who actually buys a product, you should contact them. But there’s a right way, and a wrong way to do it.

First of all, let’s talk about email CAN-SPAM Laws. A few years back, there were some unethical marketers mass e-mailing millions of people and pushing their products.

How to Brand Yourself Even If You Don’t Have Any Sales?

How to Brand Yourself Even If You Don’t Have Any Sales?

If you’re brand new to the “Make Money Online” niche, it can be quite intimidating to put yourself out there.

You have a burning desire to build your brand as quickly as possible, but you still haven’t made any money online, so how in the world do you get started?

When I first started, I used to think about this all the time, because I had absolutely no results. My biggest struggle was figuring out how to position myself so people would actually want to buy from me and follow me on Facebook.

This is a very common obstacle that every affiliate marketer must overcome in the beginning, so let me explain three simple ways you can start branding yourself—even if you haven’t made a sale yet online …




Every single wealthy person has experienced their Turning Point.

I’m talking about that moment in your life, where your desire to become wealthy outweighs the warm comfort zone of staying where you are.

Desire transforms into commitment. Commitment to not just study the principles, but to actually apply them with pigheaded stubbornness.

How to Find the Best Affiliate Offers to Promote?

How to Find the Best Affiliate Offers to Promote?

When you’re looking for good products to promote as an affiliate, it’s important your products be good for your customers, your list, and also good for conversions.

You want to make sure that when you are promoting the best offers that pay you well. But how do you go about finding them?

The answer is quite simple …

How to Negotiate and Save Yourself Millions?

How to Negotiate and Save Yourself Millions?

If you’ve been following me for a little while, you probably know that negotiating is a very big part of what I do—and it’s something I continuously stress.

When I was first getting started, I really wish someone had taught me the importance of negotiating, so today I want to share some very valuable advice with you.

As you build up your business, especially when it’s in that start-up mode, things will be moving very quickly.

But just remember to take that extra little amount of time to make sure you’re getting the best deal you can. You need to negotiate for everything, and here’s why …

What’s the Number One Reason People Quit Affiliate Marketing?

What’s the Number One Reason People Quit Affiliate Marketing?

At this stage, I’ve probably seen tens of thousands of people get started with online marketing.

I’ve seen some go on to become wildly successful. I’ve seen some people who have no experience go on to make hundreds of thousands—even millions of dollars.

And I’ve also seen a lot more people who quit. Most of them drop out of the business within six months. They’re not doing anything to make money, then they get upset because they’re not making money. And now they’re not doing Internet marketing anymore.

How to Maximize Your ROI by Using Email Segmentation?

How to Maximize Your ROI by Using Email Segmentation?

Let’s say you have a list of 1,000 email subscribers. You can pick different segments of that list and tailor your message to the different segments.

Segmenting helps you make a lot more money based on the characteristics and behavior of that segment.

For example, imagine you decide to be an affiliate and promote someone else’s webinar … Many of the big affiliate marketers do at least one webinar every week.

If the webinar is on a Thursday night, you should start promoting it a few days before. So on Tuesday, you would send your list an email about the ‘exciting new webinar’.

Let’s say 25% of those people open the email—that means 250 people opened the email. Out of those 250 people, let’s say 50 of them click the registration link for the webinar and register for the webinar.

That means 200 people opened the email, but for some strange reason, they did not register for the webinar.

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