Matt Lloyd’s Blog
Tips & Advice on Online Lead Generation For Your Home Based Business
Recently, one of my friends asked me a very interesting question …
“In the online business industry, there are so many different tasks to multitask and products to promote, so how do you stay focused, prioritize your time, and schedule yourself to stay on track and accomplish everything that needs to get done?”
If you have an online business, and you’re having trouble staying focused, don’t worry, because its something we ALL struggle with. Trust me, I struggle to stay focused throughout the day myself.
Even at the seven-figure level, I still get distracted constantly with all the normal things Facebook and YouTube. So here are …
Here’s a question I get all the time, and it’s a very common misconception in our industry.
“When you’re first starting out in this industry and want to send emails to a customer, who is the ideal customer? And should you take a laser-like approach, or be a lot more general and target everybody?”
This is a good question, because I hear it all the time.
The most common misconception about your target audience …
One common technique the ‘gurus’ use in seminars is this concept that you need a perfect customer ‘avatar.’ Here’s this person that you’re going to be marketing to.
And they tell the people in the seminar, they say, “Write out who your customer avatar is, and then all your marketing should be targeted just towards that person only.”
But this is actually really bad advice, and I’ll tell you why …
A friend of mine recently asked me this interesting question …
“What advice would you give someone who wants to change their mindset from being an employee to a business owner, and how do you make this transition?”
First of all, this is where everything begins for new affiliate marketers …
Because most people who join an affiliate program have been full-time employees and don’t have business backgrounds. They’ve been in jobs their whole life up to this point, and they decide to start a business online as their first venture.
They’ve spent their entire adult lives in this employee background exchanging time for money. And their mindset is if they put in a certain amount of hours, they’ll get paid a certain amount of money.
But when you move into becoming a business owner you’re mindset needs to change, because this is no longer the truth …
In business, you don’t get paid just for exchanging time for money—you get paid for results.
Do me a favor and look down at both of your hands for a moment. Imagine you have a bunch of hundred dollar bills in one hand, but your other hand is completely empty.
In your business, you need to spend your time doing moneymaking activities—things like building your list and reinvesting money back into your email list.
As you build your list, it might start off very slowly … Maybe your first month you only get 10 subscribers. But if you just stick with it, you will eventually get your first high-ticket commission.
Then you reinvest that money back into getting more traffic, and before you know you it, you’re getting 10 leads a day, then 20 leads a day. And if you keep on going, you could maybe even start making millions just like I did.
Here’s why you’re NOT making money right now
My friend Theodora recently told me she wants to make $100,000 in the next 12 months …
I asked her if she would be willing to invest in paid traffic, and she said she could invest around $500 a month.
So I challenged her a little bit …
I said, “Ok, if you invest $500 per month in traffic, what’s that per year? $6,000. So you want to invest $6000 and clear $100,000 in the next 12 months. Do you think that’s going to happen? Could that even happen?”
Yes, maybe—if you had insanely good follow up you might be able to do that. But for the average person, especially starting out, this is a little bit unlikely.
So I said to her, “What’s the maximum you could start out with?” And she said, “Maybe $1000.” $1,000 per month would be $12,000 in a year.
If you’re a brand new entrepreneur—right from the very start—you’re number one most important skill to develop is the ability to sell.
I see so many people who want to start a business. And the first things they do are to get business cards, get their logo designed, or maybe try to write they’re first blog.
But they are afraid of selling, so they just don’t do it. So they fill up their time with all this busy work, so they feel like they’re being busy and being productive. But they are really just procrastinating away from the thing that actually brings in the money, the cash, and that’s selling.
Someone asked me for money recently.
I have a standard answer when it comes to lending money, and that answer is:
It’s not that I don’t care or don’t want to help them.
It’s just that I know from experience that most people will not pay you back, and you’ll then have to waste even more money (in the form of your time) following up to remind them.
So in today’s email I want to give you 6 critical strategies to making your first million online.
But before I get to that, a quick update…
I’m actually in San Jose, Costa Rica for the night. I drove up from the MOBE Resort (which is about 2 hours away) to spend the day looking for furniture, tiles, and plants for the gardens.
We are just a few weeks out from opening and so I really needed to get this done. It should have been done months back, but I didn’t like the prices I was being quoted by all the architects and interior designers (who add on huge margins), so I decided to go to the sources direct.
I was talking with my friend Shaqir Hussyin from the U.K., and listen to this… Shaqir has made over $2.1 million dollars in commissions with affiliate marketing.
But the shocking thing is he made ALL $2.1 million in less than 2 years. We were talking the other day, and he had a very interesting question for me:
“Matt, many people see all the successes, but what are the top one or two biggest mistakes you made starting out as an entrepreneur?”
Well, first of all, I can think of so many mistakes I made when first starting out as an entrepreneur…
But I also believe that those mistakes are the reason I’ve done so well in this industry. I made mistakes very fast, learned what didn’t work pretty quickly, and I still continue to learn what doesn’t work.
I think as far as scaling and hiring people and doing deals, I’ve made some pretty big mistakes there that have cost me dearly. Here are some examples…
Most people come into affiliate marketing with a limited mindset… They want to earn big commissions, but they don’t want to sacrifice anything in the process. They want to spend as little time as possible and invest as little money as possible.
Honestly, I did the same thing back in 2008 when I got started—when I was learning about generating traffic and I learned all about the different options with online marketing.
With online marketing, there are endless options to advertise, such as doing paid traffic on Google AdWords, Facebook Ads, starting a blog, email marketing, and the list goes on…
But people seem to always get distracted by so-called ‘free’ traffic methods, because they sound so much more attractive. I thought so myself, because I had the chance to make all this money—and I didn’t even have to spend any money on ads.