How to Handle Negative Publicity—and When to Hire a Lawyer?

How to Handle Negative Publicity—and When to Hire a Lawyer?

  If you’re on the rise in your business, starting to make consistent money online, and start positioning yourself as an expert—then you WILL encounter negative comments or reviews at some point. You Can’t Please Everybody … As for me, I definitely have some experience in this in the last seven years. There are people out there who like to trash MOBE, trash talk me, and definitely trash our products. Often, when you’re reading these bad reviews (fake reviews), down at the bottom, after they’re done trashing you or other people, of course they conveniently recommend their own solution. It’s just going to happen a lot, so that’s the first thing you need to accept. When you become successful in this industry—as an affiliate marketer or ‘instant guru’—and you start building a brand for yourself, a lot of these people will come along and start talking trash about you. Why Do People Trash Talk You? It’s important to understand why people act like this, so you can also know how to respond and deal with it. The main reason people say bad things about you is because they’re jealous … Once you start getting momentum and getting some exposure online, then there will be people in your niche who get jealous, because they think you’re taking away their limelight. So they go to Google and search specifically for your name. And search engines provide very targeted results. Let’s say you’re becoming well known in affiliate marketing … If someone searches for your name into Google, they’re probably in this industry. And they’re probably involved to the point where they...
How to Build an Online Business If You’re Not Technical?

How to Build an Online Business If You’re Not Technical?

  I was recently talking with my friend Karen, from Oxford in the UK, and she had a very good question I’ve been getting a lot lately. Here was Karen’s question … “If I’m not technical, so how can I build an online business?” This is a very good question, especially if you feel like you are not very technical. We have many people who come in and get involved with our affiliate program, but many of them are baby boomers. They didn’t grow up with computers like Millennials, and a lot of them are just not very technical. Not being good with computers becomes a very real barrier for many people—at least in their mind. But here’s the thing … We are not in the online marketing or the Internet marketing business. We are in the direct response marketing business. The Internet is really just a channel for reaching out to new customers. But that doesn’t mean you need to be technical or good with computers … For example, I’ve seen people in my affiliate program who know how to send email, know how to use Facebook, but pretty much can’t do anything else … But they still make hundreds of thousands of dollars, even millions of dollars in this industry. And it’s all because they understand what business they’re in. You are in the direct response marketing business—and you’re in the selling business. When you know how to sell, and you know how to get people to take action (buying from you), you’ll make a lot of money in this business. Programmers Are Not the Highest Paid...
Five Proven Ways to Stay Focused and Overcome Procrastination

Five Proven Ways to Stay Focused and Overcome Procrastination

Recently, one of my friends asked me a very interesting question … “In the online business industry, there are so many different tasks to multitask and products to promote, so how do you stay focused, prioritize your time, and schedule yourself to stay on track and accomplish everything that needs to get done?” If you have an online business, and you’re having trouble staying focused, don’t worry, because its something we ALL struggle with. Trust me, I struggle to stay focused throughout the day myself. Even at the seven-figure level, I still get distracted constantly with all the normal things Facebook and YouTube. So here are … Five Proven Ways to Stay Focused and Overcome Distractions 1. Use Public Accountability to Get Things Done If you’re the kind of person who naturally procrastinates like me, and you’re also a bit of a perfectionist, you don’t always execute. Many people do this, because they want everything to be perfect, and they want all the knowledge before they execute. One of the ways to shortcut this procrastination and avoid it, is to announce to the world or to your audience, your list or even on Facebook that you are going to do something and put a deadline on it. When you set a date for your webinar or event, you’re using public accountability to ensure you actually meet that deadline. For example if you’re going to do a webinar, you should go to your email list and your social networks, and announce that webinar. You should schedule it for maybe three or four days into the future. You should go ahead...
What was your biggest mistake as an entrepreneur?

What was your biggest mistake as an entrepreneur?

I was talking with my friend Shaqir Hussyin from the U.K., and listen to this … Shaqir has made over $2.1 million dollars in commissions with affiliate marketing. But the shocking thing is he made ALL $2.1 million in less than 2 years. We were talking the other day, and he had a very interesting question for me: “Matt, many people see all the successes, but what are the top one or two biggest mistakes you made starting out as an entrepreneur?” Well, first of all, I can think of so many mistakes I made when first starting out as an entrepreneur … But I also believe that those mistakes are the reason I’ve done so well in this industry. I made mistakes very fast, learned what didn’t work pretty quickly, and I still continue to learn what doesn’t work. I think as far as scaling and hiring people and doing deals, I’ve made some pretty big mistakes there that have cost me dearly. Here are some examples … Mistake #1: You Don’t Get Everything in Writing If you ever go into a business partnership or a deal with someone else— where they’re going to represent your company or your products and marketing, the most important thing is to get everything in writing. When I say get everything in writing, I mean to the point where it’s in extreme detail. I say this because on many joint ventures I’ve done, we did have it in writing, BUT in hindsight it wasn’t anywhere near detailed enough. I’m not talking about a little partnership… I’m talking about big deals where someone...
If I don’t have money to get started, should I just give up?

If I don’t have money to get started, should I just give up?

“If you are born poor it is not your mistake, but if you die poor it is your mistake” — Bill Gates The other day, my friend Doug Clark asked me a very good question—It’s the same question I’ve been getting a lot lately. Here was his question … “I don’t have the time or money to get started. Should I just quit before I get started so I don’t owe any more money?” This is a great question, because a lot of people struggle with the temptation to give up, and I feel like I need to set the record straight … If you want to become a business owner and start the path to quitting your day job, you cannot think or talk negatively like this. You cannot have a limited mindset—because if you think negative you’re not going to last very long in this business. Being an entrepreneur is all about solving problems. If you lack the funding or resources, you should just accept the fact that these are regular business problems that need to be solved. And no true entrepreneur ever allows a lack of funding prevent them from getting started. That why it’s so important that you understand there’s no such thing as alack of resources—If you look hard enough, you can always go and find the resources you need. Someone once told me something that has always stuck with me. They said,“It’s not about being a person of resources, it’s about being a resourceful person.” No matter what challenges are in front of you, whether it’s lack of money, lack of time, scaling your business, or many...
9 Important Lessons Learned after Generating $150 Million in Sales over These Last 8 Years—Part 3

9 Important Lessons Learned after Generating $150 Million in Sales over These Last 8 Years—Part 3

We made it.  This is this the 3rd and final installment in this 3 part series, where I share with you some of the biggest lessons I’ve learned about business over the last 8 years. If you missed the first two installments, you can access Part 1 Here, and Part 2 Here. Let’s dive right in… 7.)  Become A Ruthless Manager Of Your Time Time truly is the most precious asset you will ever have. The more money you make, the more you will realize this. In the early days, you need to be 100% focussed on activities that will bring in cash right now.  You need those funds to grow. However once your business is established and churning out a profit every month, you’ll reach a stage where all your personal basic needs and wants are satisfied. At this point, you need to start picking and choosing with a lot more discernment which specific revenue producing activities you’re going to give your attention to.  You should look for the ones which will produce the quantum leaps in your revenue levels. This could be launching a new product line. It could be choosing to go after a new segment of your market you had previously not looked at. It could be coming up with a clear and concise unique selling proposition that your business can become famous for (think Fedex: “when it absolutely, positively has to be there overnight”). These are the kind of activities which can pay $1,000 / hour, to $10,000 / hour.  In some cases, a lot more. But it’s incredibly easy to let the $50...