Getting more juice out of the lemon

Getting more juice out of the lemon

Hey, So the first thing they tell you when you go in search of a few extra dollars online, is you must “learn how to promote other people’s offers as an affiliate.”  That is, learn how to drive traffic to a website. Some of the people who click end up buying… and you get paid. Next, they tell you to start building a list.  A list of email addresses which you can email at any time, and produce ‘income-on-demand.’ What usually happens though for most, is somewhere between the 0 – 3,000 email subscriber count, email marketing can be very ‘hit and miss.’ Some days you’ll get the odd sale.  But then you can go for weeks… with nothing. Nada. Zilch! And it can be very frustrating.  I remember being at this stage somewhere myself, back in 2010. Thankfully I didn’t give up, and over the years that same email list has now grown to close to 1,000,000 subscribers! But don’t be too impressed by that. Most of those 1m subscribers are unengaged or completely unresponsive.  This is natural for all lists.  As the list ages, people lose interest, change email addresses, etc… so responsiveness goes down. These days when I email my main list, I’m reaching out to about 300,000 people in the ‘responsive segment,’ and I might get about 20,000 opens. Anyway, lets get back to that early stage of list building where you’re between 0 – 3,000 leads. At a mastermind I did recently I brought one of our attendees up on stage who was having this problem, and he asked: “Matt, I’ve got this list of 3,000 email addresses,...
Explained on a boat in Spain—the 1 thing you must do daily to get paid.

Explained on a boat in Spain—the 1 thing you must do daily to get paid.

Hey, You know, even after all these years of doing online marketing full time, I still get constantly distracted with petty, stupid, insignificant, non-income producing things when I’m trying to focus on building my business. I must have wasted 45 minutes already today watching people’s Snapchat videos, browsing though my Facebook news feed, and watching all the US election videos on Youtube. It’s a constant battle to eliminate distractions and pull my focus back on to the important, high leverage, high revenue tasks … So you’re not alone if you suffer from this. Everyone does—what’s important is that you vigilantly monitor what you’re doing in any given moment and ask, “is this the highest leverage use of my time?” High performance people answer ‘yes’ to that question a lot more than the rest of the masses. If you’re not happy with the amount of money you’re making right now in your business, it all comes down to how you’re spending your minutes throughout the day. A couple months back I was in Spain hosting our Platinum Mastermind, and we rented out a few boats to take our attendees on for a sunset cruise. Danny, one of our attendees, asked why so many people fail to make decent money online. After I explained why, I then took a few minutes to explain the main thing you need to focus on every day to bring in the dollars. Watch it Here. I hope this video brings you clarity. I’m off for a run, before getting into tonight’s meetings. Talk soon, Matt PS. If you’re in a rush and can’t watch the...