What’s the Danger in Being Too Focused on One Communication Channel?

What’s the Danger in Being Too Focused on One Communication Channel?

  Here’s a question I get often, and I’m glad because I know it’s going to help out a lot of people … People get so caught up in the entire Internet craze, and everyone seems to think you must become sort of laser-focused Internet marketer. But is there a danger in just doing Internet marketing only? And how can you overcome this? Most Internet marketers are taught find a product with good commissions … Create a lead capture page for the product … Go place some paid traffic ads … Drive them to your lead capture page … Start building an email list … And then start sending emails for more offers. That’s what most of us are taught anyway. And that’s what I was taught in early 2009, when I started doing that system with Google Ad Words. I built my first list of a hundred subscribers, and then got up to a thousand, and so on. But be careful with … The Danger of Being Too Dependent on One Form of Marketing I learned this from Dan Kennedy, and it’s a very good piece of advice you can use … There is a big danger if you’re dependent on only one form of media. But most of us are dependent on only one line of communication to reach our audience—the email list. After all, for most online marketers, you’re list is everything—it’s where you are going to derive an income—ideally for the rest of your life. The reason you are in this business is to build a list, build a relationship with that list, and to...
Story about the biggest business ‘epiphany’ I ever had (at least for I.M.)

Story about the biggest business ‘epiphany’ I ever had (at least for I.M.)

Hey, Quick story for you: when I got started online back in late 2008, I joined this direct sales program. It was a 2k buy in, and 4 months later I’d spend another 38k to buy the back-end programs (which were masterminds). Back then, I didn’t have the slightest clue what WordPress was, let alone how to use it.  So to get my first website up I used the same company out of Sydney everyone in that company was using. For $400, I had a templated website like every other rep. The domain I got for it was ‘TheRoadLeastTravelled.com,’ which I thought it sounded cool (in hindsight, it was a terrible name for an online business!) Next up, I needed traffic. So I caught the bus into Perth city, went to Boffins bookstore, and ordered a stack of books on traffic. One of them happened to be by a guy called Perry Marshall, who I’d learn was a Google Adwords guru. The analogy he gave in his book has been the single most valuable business lesson I’ve learned in the last 7 years. It’s about how the Wright brothers and Samuel Langley were competing to be the first men to fly, and how their different approaches to building their aircrafts matched that of online entrepreneurs. “It’s not about building a more powerful engine; it’s about building a better flying structure optimized to fly.” Translation: It’s not about getting more cheaper traffic in ever increasing quantities to your website; it’s about designing a website and selling process that can convert traffic into buyers at the optimal rate. Once you solve that, your...