So last week I decided to take a quick 4 day trip to Fiji, after hearing there’s an island for sale with a small resort on it.
I immediately thought, “that could make a great destination to host MOBE masterminds in the future” – and even though the price of island is pushing the boundaries of what I can pay, I still wanted to go check it out.
You can see how incredible the island is in this short video I made on my iPhone while there:
It’s 48 acres, and takes a good 20 minutes to walk around.
As for how much it’s selling for… it’s approaching 8 figures. Plus, if I was to build a 200 room resort on it (which is what I’d want to do), it’d cost another 50m or so. Big money – and way outside of my comfort zone.
But that’s one of the main reasons I went to see it.
You see, as business owners there’s a tendency for all of us to settle into comfort zones.
Maybe you crossed 6 figures in revenue for the first time, through taking big risks and coming up with innovative, bold marketing campaigns.
But once you got to that level, you started to focus more on preserving what you’d built, rather than striving to get to the next level.
We all do this from time to time.
And if you’re not on guard against this tendency towards that warm, safe comfort zone, your business will suffer. You won’t scale.
For me personally the idea of getting my own island and building a 200 room resort for MOBE scares me a bit. It’s a massive undertaking.
In order to pull this off, I’d need to get help with financing, and also assemble a team of people to lead the project who have a lot more experience in this area than I do.
So while in Fiji I started to look at options. I met with Westpac (a big Australian bank) to discuss financing.
I also met with several accounting firms, some town and planning companies, and also several hotel owners who’d built on islands before.
(by the way – all these connections were the result of meeting one person at a big hotel investment conference i went to in Hong Kong last year. That’s why you want to get to live events; it only takes one good connection to make the entire event pay for itself many times over)
One of these hotel owners I met was a guy named Gary.
Gary showed up with a friend, who was about 75 years old, and seemed like just a regular guy.
I start asking his friend questions about development costs, especially on an island, and it was immediately obvious he was a seasoned veteran. He knew every little detail of what’s involved.
He told me what I was going to spend per key (room), how I’d need to get a barge to take all the building materials out to island from the mainland, how that was going to be hard to find after the recent cyclone earlier this year so I should just get my own, etc…
After teaching me a lot about the hotel business, he left.
By that point, we’re about 4 beers in. Gary leans across and says, “that’s someone you really ought to listen to. He’s the wealthiest man in Fiji.”
He explains his friend owns a major biscuit factory, and also several major resorts. He’s been building business’s all his life, and started from nothing.
I ask, “how much is he worth? A billion? More?”
“Not that much. Probably a few hundred million.”
I made sure to ask Gary for his contact details. That’s going to be a very valuable connection.
So here’s the whole point of this email:
If you’re continuing to get the same results you’ve been getting for the past 3 months, then you’re probably stuck in a rut.
To avoid this, you should always be asking yourself, “how do I take my business to the next level?”
The answer could be:
- you host your first sales webinar
- you take out a full page ad in your local newspaper
- you make a simple decision to call on 100 prospects and ask each for a solid commitment
- you make the decision to sign a 1 year lease for a brand new office, instead of running your business from home
- you create your first information product
- you give yourself the weekend to write a draft for your new book, where you force yourself to write continuously in 1 hour blocks till your fingers hurt
Or… maybe for you you’re at the very start of your business journey.
Maybe you’re still in a job, and you’re big moment of getting outside of your comfort zone is to decide to actually start building your business on the side.
Whatever your big thing is, if you’re not having those moments where your heart is racing, where your palms are sweating, where you’re thinking, “what the f%#& have I got myself into here???” – then you’re not challenging yourself enough.
You’ll remain in that warm, cozy comfort zone, but you won’t make significant progress. Just remember – no one ever became a billionaire by remaining comfortable.
No one ever grew their business 5X in one year without having those periodic moments of strain and stress.
And no one ever quit their job, started a business, and built it up to the point of never having to worry about money again, by avoiding things that scared them.
Your willingness to put yourself in those moments of perceived danger where you feel out of your depth, is what separates you from the masses. It’s what makes you an entrepreneur.
PS. When I look back on the past 7 years, the most uncomfortable moments for me were also the ones that brought about the biggest change.
For example… in March of 2012, I hosted my first 3 day live training event in San Diego. $1,000 per ticket, with 46 people in the room. I also got very sick 2 days before the event, and as usual I’d left a lot of my preparation to the very last minute.
With just a few hours sleep the night before, I remember waking, feeling queasy at the thought of what the next 3 days were going to be like… and then literally throwing up.
Somehow I got through that event – and after it was, a whoe new level of possibility was created for me. I now knew I could do events. Since then, that one event has sparked at least 50+ major events I’ve put on (and probably over 500+ that my company has done without me being present).
Last year, I decided I wanted to get into the resort business (primarily to host MOBE Masterminds in). I knew nothing about the business, but figured the best way to learn was the same way I’d learned internet marketing; by throwing myself into the deep end.
Well finally all that learning is paying off. The deal for first resort MOBE will be getting (which has been in progress now for close to 11 months) is now in the final closing stages.
The resort is somewhere in South America – I’ll tell you where once that deal is fully closed, hopefully in the next couple of weeks. It’s only 25 rooms, but we will build more.
Once it’s ready, expect to see a lot of the MOBE Masterminds hosted there.
PPS. In a few days I’ll be flying over to the USA… and then down to Mexico for our 7th ever Titanium Mastermind. It’s in Cabo San Lucas (the same place we hosted Titanium #1).
If you’re coming, I look forward to meeting you there!