If you are new to email marketing, if you have a smaller list, or if you make less than $200,000 with you’re online business …
Here are six proven ways to get a huge advantage and increase your email conversions.
1. Ask Them to Reply if Interested
The biggest mistake most email marketers make is they don’t *encourage people to reply back if they are interested. Let me explain …
When you send you’re email to a list of subscribers—whether you have 5,000 people or 10,000 people—you should be sending an email at least once a week.
In your weekly email, there needs to be some call-to-action that says, “Hey, if you’re interested in this offer, or if you want to learn more about what I’m talking about, just reply back to this email and let me know.”
You should always be watching the inbox to see how many people actually reply back. Don’t be shocked if you don’t get much response. It’s just like any sales—a numbers game. And it’s just a fact that most people won’t reply back. But the moment someone does reply back, then you can start to engage them and lead them into your sales funnel.
What we do in email marketing—and really in all direct response marketing—is we build up a list of people—an audience. We market to them and then we ask for a response, then we ask for them to raise their hands and say Hey, I’m interested.
Then we isolate them to the side, and in a more personal environment, we communicate with them more one-on-one and we sell to them. That’s how you make money in email marketing and direct response marketing in general.
Let’s say, for example, that my list has 2000 people, and in that email I say …
“Hey, if you’re interested in getting started, I will be working with the first 3 people to respond one-on-one. If you’d like to be one of them, reply back to this email and let me know why you think you would be a good fit.”
You send out that email, and within 24 hours you have 5 people who respond, and they say, “I think I’d be a good fit and here’s why.” The moment they do that, now you isolate those 5 people to the side and spend more time talking with them and selling to them.
You keep on qualifying them, and then you sell to them.
You could make a lot of money doing this … I sent these exact kinds of emails to get myself to six figures for the very first time.
So it’s very simple. You just ask them to reply back to the email, and then you communicate with them back and forth through email, or you then get their phone number and you sell to them, one on one.
And if you’re selling a program that costs $2000, then you don’t need too many of those every month to start making a good income right?
2. Mix up Your Strategy by Adding Photos
The second thing I would do is mix it up. Put photos in your emails. People like to get pictures, especially photos where they can see other people and they can see you.
This works great, especially if you are marketing some product that promises a better lifestyle or financial freedom. Show them pictures of you in those scenarios.
Let’s say you go on vacation and you’re at a beach, make sure you get lots of photos and put those in your emails. Because you want you’re audience to see you living a great lifestyle.
When they have a face to put with the name, it becomes a stronger connection than just a text name.
They will start seeing you live the life that they want, and therefore they think in the back of their minds this person knows how to get what I want. So, therefore, I’m going to listen to them and take action based on what they say.
Adding pictures in you’re emails can really make a better personal connection with your clients.
3. Subject Lines
Most people write very average subject lines, especially when they’re new …
Your subject line should NEVER sound like advertising or marketing—ever. A person’s personal email inbox is a private personal space. And people DO NOT want to see advertising messages in their email inbox.
The very first emails people open are usually from friends and family are the first ones. Then they open emails from colleagues. But last on the list to open will be the Internet marketing guru trying to sell something.
You don’t ever want your subject line to sound like it’s promotional. So when you send out a subject line that says, “Act now and save 50%,” that is a terrible subject line because immediately you tell them you want to sell them something.
You should keep the subject lines as if they are coming from a friend, colleague or a family member—and it needs to sound personal too.
The magic word for email subject lines: Curiosity.
Sometimes you can send out a subject line that just says “Hey,” one word. Or “Hey first name.” Or something like “Thought you might be interested in this.”
Or you could write a subject line in your email that says, “Thought you might be interested in this,” naturally you think to yourself, what is this? How do I find out?
If it makes them curious, you will probably open the email.
I think one of the best emails I’ve ever seen, was when someone actually sent out an email that had the subject line ‘Call me at _____ … ’ and they put their cell phone number right there in the subject line, and sent it out to his entire list.
Now I’m well aware that most people reading this aren’t going to send their phone number to the entire list. But here’s the thing: If you’re new and you haven’t generated money on the industry yet, if you are willing to actually get on the phone and actually talk to your prospects, you are going to make so, so much money than someone who is not.
Just trust me on that, you really will. So if you’re willing to put your phone number out there and actually talk to people, you’ll make a lot of money. If you don’t believe me, you should try it …
Put you’re phone number in your subject line, because 98% of your competition is NOT willing to do that. Suddenly you’re going to stand out head and shoulders above everyone else. And if you’re worried about everyone calling, don’t worry because only a few will call you. But the ones who do, more often than not, they’re going to be your most responsive people.
4. Facebook Groups
Another thing I like to do is to take people from my email inbox list and get them to join a Facebook group.
I think anyone who is doing email marketing should also create a FREE community on Facebook group. Go to Facebook.com, in the Menu create a “Group,” and give it a name.
Then put the link to that Facebook group into your daily email and encourage people to come into your group. Tell them they will get things in the group that you don’t send share through your emails.
Position your Facebook group like its private exclusive club. Make the settings private, so you must approve everyone there. When they need your approval to join, it makes the group seem more exclusive.
After you accept their request, then you can communicate with them through Facebook. And when you reach out to them through Facebook, they can go and click on your profile. They can see more photos of you and learn more about you. So again, it’s more of a personal connection, it creates a stronger connection.
Facebook is better because the mentality is different than email. When people are in their email inbox, they’ve got hundreds of emails, and they just want to sort through them as quickly as possible.
But when they get on Facebook, they want to see what everyone else is doing and look at different photos and videos. It’s a different mentality with a “social” connection.
I think it’s good to have both happening at the same time. Because even if they don’t open your email, you might have a similar message on Facebook they see. So it’s like a second chance to get in front of them and get their attention.
5. Better Segmentation
The word ‘segmentation’ means: “The division into separate parts or sections.”
Now that your sending great emails and posts to your Facebook group, you’re list will be growing, and you can start testing different methods to get better response-rates.
Email segmentation: When I talk about email segmentation, you could segment on many different factors …
For example, let’s say you send out an email broadcast and you get a 10% open rate. That means 90% of people never opened your email or even saw the message. So 36 hours later, you find all the people who didn’t open the email, and you save them as a group …
Then you email them separately the exact same email message, but this time you try a different subject line. It takes you very little time—maybe 10 minutes at most.
Let’s say out of that second round of emails, you get a 5% open rate. Half the open rate is still 5% extra, and you’re basically bumping up your response rate by 50% for doing something that took you 10 minutes. So you can segment a lot better.
Online Ad segmentation: You can also use segmentation with people who click you’re ads …
Let’s say you’re sending people to an application form. They fill it out because you offer them a chance to make more money, and they want to work with you.
You can take all the people who filled out the form then start sending them emails on the side separately and segment them that way.
Now I’ll admit I don’t this as well as I could or as well as I should—really because of the time factor—but its something I really want to work on in the future in my online business.
You can make so much money from a list if you’re willing to segment.
6. Give Them Many Different Options to Contact You
This might sound like a very basic thing, but at the bottom of every single email you send out, you should try putting in your photo and different other ways people can contact you.
It could be your phone number, it could be your Facebook profile, it could be LinkedIn, those kind of things. Give people as many options as you can to get a hold of you, so they can choose which medium they like best.
That’s comforting to a lot of people, because when they buy something online, in the back of their mind they want to know, “Can I get a hold of this person if I buy this product or service from them? “Are they easy to get a hold of, or am I going to send them money and then I can’t reach them?”
Here’s one thing we’re going to do in my company which we really should have done a long time ago… Soon we’re going to add a customer support phone number.
We currently have customer service online through ZenDesk—an online ticketing system. But people like the idea that they can actually get a hold of you, especially when they’re spending money with you.
So simply adding ALL your contact details into every single email you send out can really help build better relationships with your customers.
Some people don’t want to share their information because they think, “If I make it too easy for people to get to me, it lowers my positioning, because then suddenly my time is not at a premium.”
To those people I would say yes, there is some merit to that. But there are ways around it. If you have an assistant, you can easily put your assistant’s contact details there.
But I think allowing people to be able to reach out to you, especially if you’re making less than a million dollar per year, I think in most cases it’s going to make you a lot of money.
If you implement just a couple of these. I’m quite sure you will make more money in your business.
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