When everything is falling apart…

When everything is falling apart…


For the past few days I’ve been here in Costa Rica with some of the top affiliates in my company – people who’ve made a minimum of 6 figures online.  Some of them have made 7 figures (3.7m for one guy, 2.5m for another, and a third has made over 17m with me since starting back in 2013!).

Each morning we’re masterminding and sharing what’s working in our business’s – and then in the afternoons heading out for fun activities. Like yesterday we went on ATVs (these 4 wheeler motorbikes) through a jungle, and today we’re going on a sunset cruise.

But these sessions we’re doing in the morning are incredible.  I’m always a student first, so I too am getting a lot of good ideas.

costa-rica-titanium-2017-atvOne of the most powerful things you can do for your business is find other business owners who are operating at about the same level as you are, and some who are a few steps ahead, and mastermind with them.

As entrepreneurs we tend to get stuck in a rut from time to time.  We become fixated on whatever is currently working, and sometimes even overly dependent on those things.

So at least every 90 days it’s a good idea to get out of the office and go and meet fellow business owners for new ideas and knowledge.

By the way, all these training sessions we are doing each morning are being recorded.

If you want to get a copy of the recordings, keep an eye out for my emails.  I’ll let you know how once they are all edited.

What’s interesting about the people we have here is that even though they have very different approaches to how they build their business’s, they also have a lot of things in common:

– No excuses.  You don’t hear any of these people whining about “information overload” or how “no one helps me” or “I don’t have enough time to run my business with everything else I have to do.”

They just find a way, and they’ve operated with that mentality from the start.

– They understand they get paid to promote.  They are constantly in promotion mode.  Placing new ads.  Following up with prospects.  Making irresistible offers.

One guy who spoke today (who’s made multiple millions) turned his 2 hour talk into a promotion immediately after recording.  He finished his segment, then said to Tasha on the cameras, “keep rolling” – and went immediately into an off-the-cuff sales pitch to buy the recordings.

Then over the next 30 minutes he came up with the sales funnel structure for this new offer.  He’d position the recordings as having a value of $497 (which is more than reasonable), do an irresistible offer for $1, then have an upsell for $197 to get some other recordings he has.

This is how top performers operate.  They have this ‘get it done’ mentality where it’s all about rapid implementation.  Normal people might take 2 months to do the same thing, and this is why they don’t make the big bucks online.

– They are optimistic.  They all choose to think positive about the future, and they were this way long before they ever started making serious money.  In my own business, I’m extremely optimistic about the next few years.  Even when there were some big challenges last year and people all around me were saying, “aren’t you worried??” – I told them the “no” – which is the truth.  I always knew there was plenty of growth to be had, and now for March 2017 my business is on track to have it’s greatest revenue month of all time.  This is how you should think about your business.

 Last of all they are resilient in the face of challenges.  

attendees-costa-rica-march-2017ALL of them had constant challenges along the way, and had to work their way through them.

They’ve had days where it seems everything was falling apart.

But they never allowed any challenge to stop them.

Same thing with me.

My team has grown from just 3 people back in early 2011, to now over 250 staff all around the world. And I’ve gone from doing my very first live event about seven years ago, to now doing 8+ three-day events per month in different countries all around the world (with other people doing the speaking).

I’m so used to challenges that I accept them as the norm.  When they come up, I automatically switch to thinking of solutions.

Sometimes I’m amused when I see people want to become entrepreneurs because they think they’ll have a lot less challenges.

They think they’ll work a lot less, make a lot more, and live the ‘laptop lifestyle’ almost immediately after starting.  That’s very possible, but it certainly never starts out that way.

The truth is, the more successful you become, the bigger the challenges get.

For example, right now I’m dealing with some pretty serious challenges—I’m thinking of three major ones right now.

But I’m used to it.  And long ago I accepted it as all part of the journey.

Here’s what you should know about business challenges…

When you’re going through a serious business challenge (like a merchant account getting shut down, or a key employee quitting, etc), you think it’s the worst thing in the world.

It’s easy to get caught up in the drama and think your problem is the end of the world.

But if you just keep pushing to find the solution, you can always make it through.

And you will always come out on the other end smarter and stronger.

As you grow, your capacity to handle the bigger challenges which come with the higher revenue levels will expand.

You know, I look back on the challenges I had when my company was doing $100K per year and want to laugh.

They were such minor and insignificant things compared to the ones I face today.

I realize that 5 years from now, when my company is 20 times bigger than it is today (hopefully), today’s challenges will also seem insignificant and laughable.

Challenges actually get bigger as the size of your business increases – and you get paid to solve them.  Solve the bigger challenges, and you’ll get paid bigger money.

Talk soon,

Matt Lloyd