Which Is Better for You—Free or Paid Traffic?

Which Is Better for You—Free or Paid Traffic?

Many people out there think they can simply get on the Internet and build their business for free—especially with social media. And there are a lot of ‘gurus’ out there teaching ‘free’ online traffic strategies. So let’s discuss …

 Which Is Better for You—Free or Paid Traffic?

Most people come into affiliate marketing with a limited mindset … They want to earn big commissions, but they don’t want to sacrifice anything in the process. They want to spend as little time as possible and invest as little money as possible.

Honestly, I did the same thing back in 2008 when I got started—when I was learning about generating traffic and I learned all about the different options with online marketing.

With online marketing, there are endless options to advertise, such as doing paid traffic on Google AdWords, Facebook Ads, starting a blog, email marketing, and the list goes on …

But people seem to always get distracted by so-called ‘free’ traffic methods, because they sound so much more attractive. I thought so myself, because I had the chance to make all this money—and I didnt even have to spend any money on ads.

‘Free’ traffic methods include things like making a lot of videos and putting them on YouTube, or creating a blog, or writing articles. And sure these don’t require a financial investment. But free traffic DOES require a BIG time commitment.

After a while, I started thinking to myself, you know what, I just spent three hours trying to write this blog post. What’s my time worth? And back then I was mowing lawns and getting paid $15 an hour, so I started to think to myself, that article just cost me $45 of my time I could’ve been mowing.

I started thinking to myself, I wonder what would happen if I spent maybe $20 in paid ads? So I decided to experiment with actually doing paid traffic.

The good thing about paid traffic is it’s pretty much instant.

You can place an ad, and literally within 24 hours you can be getting clicks. The other good thing about paid traffic is you can see results immediately.

You spend some money on an ad, and then you can monitor whether it works or not. How many clicks did you get, how many leads did you get,

and did you get any sales? You can track all of these metrics.

But with the so-called “free” traffic methods, like blogging for example, very few people will tell you that blogging takes a ridiculous amount of time.

And search-engine-optimization (SEO) can be very complicated these days. It’s a pretty steep learning curve for the average person getting started.

The truth is you stand very little chance of ranking for any significant key words with good quality traffic if you’re just doing it on your own. And it will take A LOT of time learning how to do it. Just pay somebody and save yourself the time.

My personal preference is always paid traffic.

It doesn’t matter what your budget is, even if your budget is $15 a day. Start out with what you can afford.

Even if you spend just $5 a day on Facebook ads for example, it does several things for you…

First, you can’t escape the face that real businesses require real advertising—paid advertising. You don’t see companies like Apple and McDonald’s trying to do free advertising to get free traffic.

The big companies understand they need to budget advertising money and when the products sell, so they get their investment back. That’s called return-on-investment (ROI).

And when you as a new entrepreneur are actually investing your own money in ads, you will start treating it much more seriously—you really will.

Second, paid-traffic is scalable. I first started paying for traffic back in 2011, and most of that year I made very little money. A good month for me back then was a few thousand dollars.

But at the end of the year, I started doing much better. In October, I had my first $7,000 month, and I decided to put most of that back into ads.

And within two months, I went from $7,000 to $15,000. Then in December 2011—I remember it very clearly—I made $45,000 dollars. And I was ecstatic because I’ve never made that kind of money before.

The next month, in January 2012, I made a gross of $81,000.

The only reason I was able to scale so quickly is because I was doing paid traffic.

If I was still trying to do free-traffic and spending all my time writing blogs, I would have never have those results. And I would have never become successful or wealthy.

So my advice: If you are a new person starting out, you should definitely do paid traffic.

When you do paid-traffic, it will teach you how to write effective ads. You must learn how to write good ads that people will click, and that’s why you need some basic copywriting skills.

To learn copywriting, go buy a book from copywriters like Dan Kennedy, Claude Hopkins, or Bob Bly, just to name a few. If you learn some basic copywriting skills, it will really pay off for you over time.

The affiliates who make over a million dollars in this industry are the ones spending money every single month on advertising. They are writing great ads that get clicks, and they are making a ton of money with back-end sales.

If you want to make it to the million-dollar level, you need to be investing real dollars, because you understand that it’s the only way to scale you’re business.

Nobody will ever get a million dollars in commissions in any affiliate program on free traffic. It’s very, very hard to do.

And when you think about it, there is no such thing as free traffic, because your time is worth money. No matter what, you will always end up paying for it.

Here’s the only question you should ask yourself …

“Should I pay for advertising upfront and protect the most valuable asset I in my life—my time? Or should I just squander away my time and try to save a few dollars?”

I think you should definitely choose doing paid traffic from the start—and don’t try free traffic like blogs until you already have a good list of subscribers.

My First Big Payday …

I will never forget my first payday with online marketing. The hairs on my arms stood up on end as a rush of excitement ran through me.

I had just sold $21,110 worth of products, and my commission was $15,200 … $15,200 in a single day from ONE customer.

And let me tell you, I desperately needed it at that time, because I was down to a few hundred dollars in my bank account, and that $15k was like a life raft saving me from drowning.

If you are in the same boat I was … if you’re sick and tired of trudging to work every day working for someone else … of not having any money leftover at the end of the month … and always feeling one step behind …

Imagine how good it would feel if you could make an extra $8,000, $14,000, or even $15,200 in your bank account in ONE day.

If you want to learn how I made that $15,200 in a single day, and how you can use my system to have big paydays yourself.

Talk to you soon,

Matt Lloyd